Dubai Municipality Campaign: "No Butts - Pick It Up"
We wanted to force people to make that connection, between discarded cigarettes, and children playing. So we went to Dubai’s Al Mamzar beach, and built a big, classic sandcastle. Over 3 meters tall. Only, when people got up close to have a look, they were horrified to discover that the whole thing had been covered with cigarettes. We then used social media to spread the news, together with an online petition
