"You cannot bore people into buying your product, you can only interest them in buying it.”
David Ogilvy
David Ogilvy
The social media landscape is ever-changing and rapidly growing. Depending on the goals of the campaign, such as increasing brand awareness or engagement, tailor the creative to match your objectives. Keeping content fun, on-trend, useful, and timely helps build an engaged community. Brands should never take themselves too seriously; in the end, if we can make someone notice you and potentially remember you, you're winning.