In a world where creativity is analyzed, broken down into Excel sheets, and big algorithmic data seems to prioritize over big ideas, what's more energizing and addictive than creating fun, fast content videos? As former Vine lovers, our creative team has fully embraced TikTok. Our recent campaign worked well on the platform, but what we are really interested in is our organic content. We've had posts getting nearly 300k views, while others have only received hundreds or thousands.