Issue: Speeding is a major cause of fatalities on Dubai’s roads. People believe that by owning high-end cars, they are invincible, but beyond a certain speed, no car manufacturer can guarantee your safety. The faster you go, the more fragile your vehicle becomes—once a car crashes, it crumples like paper.
Idea: Place life-sized paper cars in high-traffic areas to show drivers the impact of high speeds on their vehicles.
Social: Launch a petition to encourage slowing down, with a QR code revealing a real crash test when scanned – a stark reminder of the consequences of driving too fast.
Note: RTA is the UAE's Roads & Transport Authority.
