Insights are crucial in KSA. Understanding local culture, humor, and traditions is essential for effective results. Consumers are highly active on platforms like Instagram, Snapchat, and YouTube. These two Saudi-focused brand awareness campaigns each tapped into relatable insights: first, the end-of-the-month struggle with being broke. We added a twist—if you're not broke, people are curious as to why. The second insight plays off the expression “don’t stretch your feet beyond the blanket,” meaning to spend within your means. With the ENTERTAINER, overspending isn’t a concern.
