This campaign contributed to boosting the usage of the ENTERTAINER. As the old saying goes, "if you don't use it, you'll lose it," and in this case, the company was indeed losing ground. Additionally, if people don't see the value, they are less likely to repurchase. The insight revealed that people typically associated the app with specific activities on particular occasions, such as going out or having dinner. However, they overlooked its potential for everyday needs—things like tailors or working out. These are aspects of life that we may not necessarily want to spend money on.
