The branding was centered around seeing double; with the app, you can get two drinks for the price of one, nodding to the notion that when you drink, you may see double. Upon arriving at the event, we set up cameras and encouraged attendees to raise their voices for a chance to win prizes. The response was quite loud.
Objective: Drive Cheers redemption before summer. It’s about Doubles, With Cheers you always get double, so you’ll always see double. We created iconic imagery to play with that idea. And we asked people to hold a note.
