During my time in the UAE, I have developed many tourist campaigns. The total international visitors from January to June 2022 reached 7.12 million, indicating a booming tourism industry. However, the challenge lies in standing out from the clutter and establishing a connection with people amidst a sea of advertising.
I have discovered that creating funny and engaging campaigns consistently yields positive results. Identifying a human insight is crucial for establishing a meaningful connection. It's noteworthy that substantial budgets are not always necessary; instead, the key lies in innovative ideas.
Epic excuses
This was a social media campaign that went viral, with the Entertainer when you buy 1 night you get 1 free, up to 6 nights... so you can extend your vacation. We asked people to send us the excuse they would send there boss to extend. We got over 45K excused, people got very creative and our numbers exploded. Seeing a 500% increase in bookings over that period.
Everyone needs a vacation, desperados!
The industry may be booming, however not all of us can afford the vacation we desire. Studies show that the one thing millennials love more than travel is bragging about where they’ve been. But not all of them can afford to travel as often as they would like. *According to Time Magazine, 56% of millennials have admitted to faking travel pictures
Social Media Contest – How to fake a holiday
We launch a microsite with simple hacks and instructional videos on creating the perfect fake photograph. We ask users to send in their own attempts. Contest winners receive credit to spend on ENTERTAINER getaways.
CRM, one of our key tools as we have a closed user base is CRM. In a campaign like this, education and awareness is very important.
