Hong Kong is a particularly challenging market with stiff competition. The key challenge lay in raising brand awareness, necessitating a clear communication of the app's offerings. Leveraging the iconic tram, a slow-moving symbol in the city, and incorporating popular features such as trending cat cafes from the Hong Kong app, we successfully launched the ENTERTAINER. Our approach included a prominent Out-of-Home (OOH) campaign in the city, complemented by an extensive CRM and digital strategy.
