As a creative director, I have been actively engaged in shaping the UX/UI for both app and site design.Whether it's an app or a website, the ability to influence and enhance experiences that impact everyday life is arguably the most rewarding aspect for a creative professional.

KLIP: Think outside the bank.
This project involved working closely with the designer on UI/UX and all marketing content. KLIP was developed as an all-in-one digital wallet for people living away from home, especially those with lower incomes. It offers the best exchange rates and smart savings incentives, making it a go-to for those looking to stretch their money further. With the global mobile payment market expected to hit $3 trillion by 2024, KLIP aimed to make managing finances easier for everyone. We helped shape the brand’s voice, created clear guidelines, and worked with the product team to ensure a smooth and intuitive user experience.

the entertainer app.
Beyond leading creative campaigns that drove downloads, engagement, and usage, I was involved in the conceptualisation and development of features while working with the Entertainer app. This included both the app and website. The ability to influence and enhance experiences that impact everyday life is arguably the most rewarding aspect for a creative professional—always changing and always interesting.


Developing new products and prototypes is a super interesting challenge that allowed me to work across all business sectors. One such project, HlthiQ, is an app designed to empower users to take charge of their health. In just 30 seconds, it provides insights like heart rate, blood pressure, mental health, and overall wellness, along with tips for improvement, step challenges, and daily advice. For companies, it’s a valuable tool to engage staff, add value, and refine health strategies
