Part of being a creative is finding the best solution across all mediums. My job is to create and design strategies and assets that reach the right audience—the one that’s interested and has the potential to buy. I always start by exploring emotional drivers. For luxury brands, it’s usually not about cost but quality or the latest trends.
For this gourmet food brand, I focused on their top products: truffles and caviar. I leaned into three main drivers: how to make your food restaurant-quality, the idea of "Going Big"—without leaving your house, and the fact that your food obsession comes with free delivery. For caviar, I also added an offer of a gift with purchase.
We saw a huge spike in sales, and it’s always fascinating to see which ad wins.
We saw a huge spike in sales, and it’s always fascinating to see which ad wins.
