I have experience working with various banking accounts, ranging from JP Morgan Chase to FGB in the UAE. While at Bates, I contributed to the rebranding of FGB through the "Be First" campaign, overseeing its relaunch across TV, print, and digital. Tell us what your instincts tell you. FGB's pledge is in real time, they will unlock possibilities for growth.
FGB is about understanding. Understanding that consumers have needs; and as a Bank they have the
financial expertise. Being First is first about matching these needs.The campaign will include print and activation as well as social media that will play a big part in communicating the message.
financial expertise. Being First is first about matching these needs.The campaign will include print and activation as well as social media that will play a big part in communicating the message.