Anti-aging skincare messaging is getting a little old. So when Neutrogena and DDB,Paris wanted to launch their latest pro-aging skincare range, Cellular Boost, we decided to have some fun. Forget all the ridiculuously smooth and frozen-looking faces! Let’s age the way we want and stop trying to look decades younger than we are. No one tells us how to age … so let’s age disgracefully and enjoy it.
