There are several key ingredients for me to create good content—content that entices me to watch. It must provide value, be authentic, and remain relevant. Personally, I love humour when possible. So, for the Entertainer's 20th birthday, our idea revolves around advice from a 20-year-old—a tongue-in-cheek campaign. In this series, we craft one-minute 'How to' and 'How not to' videos, showcasing offers within our app, such as paddle boarding. Tips that are both useful and funny.
How to stand up on a paddle board, how to eat pasta and not annoy Italians...
Social media campaign inviting people to give adviser to their 20 year old self,
