When we launched the Adrenaline Product, we approached it by getting hands-on with merchant activities to create fantastic content. Here's the idea: We rolled out an engagement campaign named "Face Your Fears." We asked people if they had a friend who's a scaredy-cat and encouraged them to help their pals conquer their fears—tag them to WIN a thrilling zipline trip for both! Surprisingly, in the first week, even on a modest budget, we achieved 1.1k engagements, with over 12.8k video views lasting more than ten seconds.
Balloon
Zip-line
