How the world changed in a year. After the pandemic, our campaign was based on the insight that the uncertainty of recent times made everyone more price-conscious and inclined to save more. In fact, the U.S. savings rate hit a record 33%.
However, in the years following, the insight revolved around the fact that every time we saved money, we experienced a real thrill or a moment of joy. A little voice inside us shouted 'HURRAY!' A more subtle approach to saving. This was a campaign I worked on while at the Entertainer.
Insight: Every time we save money we get a real thrill, or a moment of joy. A little voice inside us shouts HURRAY! We want to bring the amazing feeling of saving to this year’s campaign. It's was written about in
Campaign magazine and was nominated in the best 20 campaigns in the UAE 2019.
Campaign magazine and was nominated in the best 20 campaigns in the UAE 2019.
