During Dubai's scorching summers, the blistering heat keeps people indoors, impacting business. To combat this, we teamed up with IMG Worlds of Adventure, an outstanding indoor theme park accessible via the Entertainer app.
Insight: After a thrilling time at IMG, customers dreaded returning to their stifling cars, which took the joy out of the day. Our goal was to drive traffic to premium offers, such as travel options, so we placed car shades on everyone's vehicles while they enjoyed IMG. With a message of "gone somewhere cooler," surprising users with fake snow, and offering a taster app as a gift, we aimed to entice them to return to IMG again.
Activation events and experiential marketing are increasingly vital for boosting brand awareness, loyalty, and revenue.
